speech, design, accessibility, and public purpose
Test message comprehension
Version A is understood by 72/100 users; B by 86/100. In B, older users score 61/80 but younger users 25/20 is impossible due to a data-entry error.
- Validate data before claiming improvement.
- Apply the method to this new case and check the strongest alternative.
What should happen next?
MODELGlobal Audience Prototype
WORLD
PROVEChoose with evidence
CLUEPause. Find what matters. Then make your move.